Rivian Spaces

Rivian’s digital retail experience, designed to guide and inspire prospective customers at the top of the purchase funnel

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Problem

Rivian needed to create a physical retail experience that could spark curiosity, build trust, and move prospective buyers closer to conversion—without relying on traditional dealership models.

Solution

We designed immersive, digitally integrated retail moments that educated, inspired, and propelled customers through key decision points—all while reinforcing Rivian’s brand and mission.

I led foundational research, journey mapping, and service design strategy—defining how digital touchpoints in physical spaces could reduce friction, support storytelling, and drive action.

Research and strategy synthesis share out deck

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Chatting with a Rivian customer outside of the Seattle Space
year
2024
timeframe
Ongoing
role
Lead UX Strategist & Product Designer
category
Research & Strategy
01
Rivian Spaces introduced a new platform for top-of-funnel storytelling. Interactive touchscreens gave us the opportunity to demystify EV ownership—specifically charging—using a trip of the customer’s choice as the narrative thread.
02
Based on research insights, we embedded contextual education directly into the experience, unpacking charging concepts in a way that felt intuitive and personalized—not abstract or overwhelming.
03
We also designed a bespoke builder experience that bridged physical and digital, allowing customers to configure a vehicle in-store and continue seamlessly from their phone later. The result: a portable, always-on shopping journey that blends inspiration with continuity.
see also
Creative Direction

Kitchenaid App

Architecture & Strategy

California Dune

Research & Strategy

Rivian Adventure Platform

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