I’m a dot-connector, problem re-framer, story stitcher, and momentum maker who runs on instinct but relies on data
.experience
14 years
.location
Santa Cruz, CA
.freelance
Available
.about
I believe the best experiences honor function over flash. I design with intention, not ego, guided by the idea that even a small moment of clarity or delight can shift the world just a little closer to better.
.work experience
2021 — Now
Rivian
Lead Experience Strategist
Led the strategic vision for digital initiatives across the full customer journey—from retail to purchase to ownership.
2018 — 2021
ANML
Associate Creative Director
Directed a team of product designers through the end-to-end creation of apps and websites.
2015 — 2018
Razorfish
Product Design Lead
Created mobile, web, and immersive brand experiences for global clients.
2011 — 2014
RTT
Creative Consultant
Designed interactive experiences using 3D CAD data across web, apps, AR/VR, and immersive retail.
2009 — 2011
College for Creative Studies
BFA, Industrial Design
Focus on human-centered design, and physical-digital interaction
.say hello
i'm open for freelance projects, feel free to email me to see how can we collaborate